The Awful Lawful Guy

Opening Arguments

The Awful Lawful Guy is a fresh, interactive feature that always keeps listeners tuned-in to hear the final verdict. Sponsors will be delighted to know they retain listener’s attention because your audience won’t tune-out during their spot.

The Evidence Speaks For Itself

The Awful Lawful Guy provides your sponsor many opportunities for exposure. One option is to place them as a billboard before the feature. Secondly, their spot can be in the actual feature. And yet a third option, your sponsor may want to promote their product as a station giveaway awarded to listener's who participate in the Awful Lawful Guy's Final Verdict. Your sales staff will love being able to sell this feature because it can be tied into so many revenue streams. It's a wonderful tool to create time spent listening and a perfect benchmark.

The Verdict Is In

Schedule the feature in one of many ways:

•	Fixed Time (morning and or afternoon drive, for example)

•	Floating (Sold across dayparts and days)

Sell it to one or multiple sponsors:

•	Traditionally - spot runs adjacent to the feature with custom open

•	NTR - put together promotions at events creating a contest where listeners participate in determining the verdict for The Awful Lawful Guy question of the day.